A company’s defined and measurable aims for a given period.
Offensive Marketing
A competitive marketing strategy, the purpose of which is to win market share away from other players in the market.
OINK
One income, no kids – a demographic grouping.
Omnibus Survey
Continuous survey that is used to cover a number of topics at the same time. Companies offering this facility invite sponsors to commission a limited number of questions that would not alone justify setting up a separate research study.
One to One Marketing (1:1 Marketing)
Marketing that either treats each customer as an individual rather than as part of a broad segment, or that aims to establish a personal relationship with the customer.
Online Learning
Course material accessed via the internet or a company intranet
OPAL
Older People with Active Lifestyles – a demographic grouping.
Open Systems
A system can be defined as units or elements which interact with each other. An open system interacts with other systems or with its external environment.
ORCHID
One recent child, heavily in debt – a demographic grouping.
Organic Growth/Development
A company’s expansion by the growth of its activities and ploughing back of profits, rather than by mergers/acquisitions. See ‘mergers/acquisitions’
This quirky shop is jam packed with wonderfully creative designs, from the nostalgic and familiar to the weird and wonderful. The prices are a little steep but not so out-there that you’d need to use all your life savings…
Hazy Shades Of Winter
With all mists swirling around the countryside and frost casting icy tentacles over everything in reach – cool, calm shades are beginning to creep into our colour palettes.
WHAT’S NOT
Having a Fenton moment!
So not cool, is losing control of your Dog in Richmond park…quite funny however if it’s not yours! Would you believe this is now a popular ringtone!
it might be a bit mean of us to bang on about how bad the global economy is, but the very least though, we can point you in the direction of this easy to understand explanation…unfortuantely funny because it is true!
A revamp of the web begins on Thursday to allow companies, organisations and individuals who can come up with $185,000 to buy specific words that will replace .com, .net and the other usual suffixes on their website addresses.
Digital music store 7digital’s app has been popular on BlackBerry and Android, but after languishing in Apple’s approval process for a while, it’s now available for iPhone too. The app enables 7digital customers to wirelessly sync MP3s bought from the store to their iPhone for offline listening, making it a bona-fide iTunes rival on the device.
iPhone
A street artist who creates amazing landscape pictures in just three minutes despite using nothing but his fingers, has become an online hit.
As this video shows, Fabian Gaete Maureira, from Chile, paints ‘fingerscape’ images containing mountains, waterfalls, trees and sunsets without picking up a paint brush.
Instead he simply dips his fingers in paint and then applies it directly to sheets of glass rather than canvas.
Spanish banking giant BBVA is switching its 110,000 staff to use Google’s range of enterprise software.
The deal is the biggest that the search giant has signed with one company for its cloud-computing services, where software is offered as a service via the internet.
Mulberry Advertising has been retained to handle all creative and multichannel marketing work for The Caravan Club after a 6 way pitch.
Mulberry has been working with The Caravan Club for over 8 years helping them to increase membership and sales of its various services.
As part of The Caravan Clubs routine procedure to review creative resources and to coincide with a major development in their data management resources, Mulberry were asked to pitch against 5 other agencies, with the prospect of even deeper multi channel involvement.
The team at Mulberry came up with the goods and proved once again that they had the marketing skills, creativity, technical resources and commercial awareness to convince The Caravan Club that they could do no better than to re-appoint Mulberry.
This Jamboree Double Hammock and stand set is perfect for those days when it’s too hot to move and we love it! You’ll find lots of wonderful hammocks at Burford Barn
Proper home made Lemonade
While relaxing in your hammock why not enjoy a taste of Enid Blyton with the fabulously retro Lemonade maker…great for when you’ve enjoyed one too many Pimms the day before.
With all this summery feeling in the air it naturally informs the trends in this months hot colour palettes choose zinging lemons balanced with rich plumy reds and cool sea greens. (more…)
National Change of Address (NCOA)
Database that helps locate forwarding addresses.
National Readership Survey (NRS)
A commercial organisation which provides estimates of the number and nature of the people reading UK newspapers and consumer magazines.
Net promoter score (NPS)
Percentage of promoters minus percentage of detractors.
